Making Food and Drink Awesome, Since 1986
Sharing fun and flavor with the world is more than our business — it is our family legacy. And it hasn’t always been easy. In 1986, the original flavor factory was an old garage, where Roger Trevino and his family spent many late nights bringing natural ingredients together to perfect the latino-inspired flavors and premium products we all enjoy today.
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Roger Trevino Sr. starts Twang in the garage of his family home in San Antonio, TX.
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The infamous pickle salt came out as the second flavor profile from Twang. Roger wanted to showcase his only daughter, Elysia, who made her debut as a model, perm and all.
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Twang buys its first machinery and becomes a direct manufacturer. The first packet machine is still used to this day.
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Twang gets spicy! Elysia makes a comeback at age 12 for the first chili based blend.
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Twang's mini-bottle is introduced into the market and is instantly a huge hit. The same year Twang becomes the first company to ever create a flavored margarita salt when the introduction of the Lemon-Lime Flavored Margarita Salt for Texas grocer H.E.B.
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Twang moves to a large facility out on Montgomery Rd on the outskirts of San Antonio, TX.
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Twang gets a logo refresh
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The Clip Strip, our most popular merchandising piece since the first counter display rack, makes displaying Beer Salt innovative and is applied right at the point of purchase.
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Twang celebrates 25 year anniversary in a CALIENTE manner.
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Twang Purchases company vehicles to help drive brand awareness.
Employee Spotlight Flavor Experts
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Alyssa Garcia
Graphic Designer 9 years at Twang Partners-
What is your favorite Twang flavor?
Golden Roar Twang-A-Rita
What is your first Twang memory?Being a kid, and my dad taking me to the local gas station to buy Twang
Tell us a fun fact about yourself...I graduated high school online. lol.
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Armando Mendoza
Logistics Manager 21 years at Twang Partners-
What is your favorite Twang flavor?
Chile Lime
What is your first Twang memory?My interview with Darrell Bass. It sealed the deal.
Tell us a fun fact about yourself...I used to recycle glass bottles then use the money to play arcade machines at the store down the street
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Joseph Magee
Sanitation Technician 6 years at Twang Partners-
What is your favorite Twang flavor?
Lemon Lime
What is your first Twang memory?Winning the cook-offs
Tell us a fun fact about yourself...I like to tear stuff down to see how it works then put it back together
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Krystal Palomo
Accounting Analyst 3 years at Twang Partners-
What is your favorite Twang flavor?
Pickle
What is your first Twang memory?High School. Everyone had Twang beer salt at their parties.
Tell us a fun fact about yourself...I love being outdoors.
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Margarita Salinas
Team Lead 15 years at Twang Partners-
What is your favorite Twang flavor?
Chile Lime and Lime
What is your first Twang memory?My first memory was when I would look at the building while I passed it and asked myself “Why does it not have a name at the front of the building?”
Tell us a fun fact about yourself...I love going to pick up my grandson
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Billy Lindley
Region Sales Manager 3 years at Twang Partners-
What is your favorite Twang flavor?
Lemon Lime Beer Salt
What is your first Twang memory?Parents using it when I was a kid on their beer salt.
Tell us a fun fact about yourself...I'm an avid golfer and bowler!!
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Chase Conrad
Region Sales Manager 4 years at Twang Partners-
What is your favorite Twang flavor?
Lime Beer Salt
What is your first Twang memory?Chatting Steve's ear off and him complaining my second day. Priceless.
Tell us a fun fact about yourself...I have a dangerous appetite; don't offer to buy me lunch.
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Edmundo Macias
Director of Marketing 4 years at Twang Partners-
What is your favorite Twang flavor?
Paloma Love
What is your first Twang memory?20 years ago. Co-worker drops a sample on my desk when I was working with Budweiser.
Tell us a fun fact about yourself...I'm an amateur photographer.
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David Purkhiser
Western Regional Sales Manager 2 years at Twang Partners-
What is your favorite Twang flavor?
Mango Chile
What is your first Twang memory?My first Twang memory was trying the Lime Beer Salt with a cold Corona Beer over one random weekend.
Tell us a fun fact about yourself...I love to Coach First Base & give private hitting instructions for Baseball.
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Isabel Salazar
Senior Quality Assurance Techinician 3 years at Twang Partners-
What is your favorite Twang flavor?
Sunrise Spice
What is your first Twang memory?Growing up in a small town outside of Houston flavored salts were non existent as a child, so whenever we would vacation in San Antonio we knew we could find some at Market Square and load up to bring back to share.
Tell us a fun fact about yourself...I get told a lot my voice sounds like the little lady from the movie Poltergeist and various cartoons.
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Virginia Martinez
Quality Assurance Supervisor 2 years at Twang Partners-
What is your favorite Twang flavor?
Mango Slam
What is your first Twang memory?Walking into an immaculate facility
Tell us a fun fact about yourself...Have an assortment of rooster and elephant collectibles
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Ivonne Camp
Sales Support Supervisor 16 years at Twang Partners-
What is your favorite Twang flavor?
ZAS! Tamarind
What is your first Twang memory?Priceless look on my son's face when I told him where I was going to work!
Tell us a fun fact about yourself...My last name is the same as the owners, so everyone thinks I'm part of the family, but I'm not!
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Lisa Morlet
Senior Brand Manager 11 years at Twang Partners-
What is your favorite Twang flavor?
Twangerz Mango Chili
What is your first Twang memory?Riding by bike to the convenience store to buy packets of Twang with change I had.
Tell us a fun fact about yourself...I used to live in Japan when i was 4-5 years old.
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Jim Coakley
Region Sales Manager 5 years at Twang Partners-
What is your favorite Twang flavor?
Lime Twang-A-Rita rimming salt
What is your first Twang memory?Visiting the Twang booth at the 2012 NACS in Las Vegas
Tell us a fun fact about yourself...I have visited every state in the US except Alaska and N. Dakota
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Maria Sierra
Receiving Clerk 7 years at Twang Partners-
What is your favorite Twang flavor?
Pickle
What is your first Twang memory?When I learned how to operate the sit-down forklift
Tell us a fun fact about yourself...There are too many fun facts about me to list just one!
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Miguel Silva
Machine Operator 3 years at Twang Partners-
What is your favorite Twang flavor?
Mango Chile
What is your first Twang memory?When I was officially a Twanger.
Tell us a fun fact about yourself...I like to watch fútbol.
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Jeff Herrera
Region Sales Manager 3 years at Twang Partners-
What is your favorite Twang flavor?
Pickle
What is your first Twang memory?My first Twang Memory was working with each department and meeting all the Twangerz behind the scenes.
Tell us a fun fact about yourself...I love riding my Jet Skies and motorcycle every chance a get.
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Maria Garcia
Production Clerk 4 years at Twang Partners-
What is your favorite Twang flavor?
Cafe Zuca Cinnamon
What is your first Twang memory?I don't remember my first memory!
Tell us a fun fact about yourself...I like to read.
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Roger Trevino III
Marketing Savant 3 years at Twang Partners-
What is your favorite Twang flavor?
Pickle Michelada Mix
What is your first Twang memory?Going with my Dad to candy trade shows and stocking up on all kinds of sweets!
Tell us a fun fact about yourself...I am the Marie Kondo of Twang
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Nyrie Anaya
Production Clerk 3 years at Twang Partners-
What is your favorite Twang flavor?
Chile Lime
What is your first Twang memory?When I was getting my tour around and they took me into the Lab. There were so many colors.
Tell us a fun fact about yourself...I make and sell candy apples.
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Tracy Smith
HR Manager 13 years at Twang Partners-
What is your favorite Twang flavor?
Paloma Love Twangarita
What is your first Twang memory?Darrell giving me a nickname
Tell us a fun fact about yourself...I played rugby in college
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Tracy Watson
Chief Operating Officer 18 years at Twang Partners-
What is your favorite Twang flavor?
Paloma Love
What is your first Twang memory?First ever Twang memory was growing up as a child, walking to the mom & pop shop down the street to purchase 10¢ lemon lime and pickle packets and thinking of how much I loved this “stuff”!
Tell us a fun fact about yourself...I used to be a powerlifter in high school!
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Tara White
Culture & Communications Officer 6 years at Twang Partners-
What is your favorite Twang flavor?
Lime
What is your first Twang memory?Winning a TV in a random drawing!
Tell us a fun fact about yourself...I've been bit by a lion
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Steve Hale
Sr Regional Sales Manager 7 years at Twang Partners-
What is your favorite Twang flavor?
Michelada Liquid
What is your first Twang memory?Working with Heath in the market and learning all about this wonderful company.
Tell us a fun fact about yourself...Love to hunt and fish
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Roland Alvarado
Machine Operator 3 years at Twang Partners-
What is your favorite Twang flavor?
Mango Chile
What is your first Twang memory?Just the innovative way the products are packages, so elegant but simple. Or the first time I tried Chile Lime on the leftover turkey - I call it "Fiesta Turkey".
Tell us a fun fact about yourself...They call me the "Lonely Dancer"
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Ruben Deleon
Sanitation Technician 16 years at Twang Partners-
What is your favorite Twang flavor?
Pickle
What is your first Twang memory?The first day I started
Tell us a fun fact about yourself...I was almost held in contempt in court for having the hiccups
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Sandra Salzar
Manufacturing Supervisor 12 years at Twang Partners-
What is your favorite Twang flavor?
Mango Slam
What is your first Twang memory?When Roger Sr. on Christmas used top play a joke to everyone, he would come up with funny stuff.
Tell us a fun fact about yourself...I love to take pictures
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Pablo Olivares
Machine Operator Supervisor 7 years at Twang Partners-
What is your favorite Twang flavor?
Pickle
What is your first Twang memory?Everyone dancing at the company picnic
Tell us a fun fact about yourself...As a high school baseball player, I always had a courtesy runner
