Making Food and Drink Awesome, Since 1986

Sharing fun and flavor with the world is more than our business — it is our family legacy. And it hasn’t always been easy. In 1986, the original flavor factory was an old garage, where Roger Trevino and his family spent many late nights bringing natural ingredients together to perfect the latino-inspired flavors and premium products we all enjoy today.

About
  • Roger Trevino Sr. starts Twang in the garage of his family home on Shadyview Drive in San Antonio, TX.
  • The infamous pickle salt came out as the second flavor profile from Twang. Roger wanted to showcase his only daughter, Elysia, who made her debut as a model, perm and all.
  • Twang buys its first machinery and becomes a direct manufacturer. The first packet machine is still used to this day.
  • Twang gets spicy! Elysia makes a comeback at age 12 for the first chili based blend.
  • Twang's mini-bottle is introduced into the market and is instantly a huge hit. The same year Twang becomes the first company to ever create a flavored margarita salt when the introduction of the Lemon-Lime Flavored Margarita Salt for Texas grocer H.E.B.
  • Twang moves to a large facility out on Montgomery Rd on the outskirts of San Antonio, TX.
  • Twang gets a logo refresh
  • The Clip Strip, our most popular merchandising piece since the first counter display rack, makes displaying Beer Salt innovative and is applied right at the point of purchase.
  • Twang celebrates 25 year anniversary in a CALIENTE manner.
  • Twang Purchases company vehicles to help drive brand awareness.

Employee Spotlight Flavor Experts

At Twang, we’ve built a team of culinary explorers, business pioneers and all-around go-getters who seek flavor in everyday life, care deeply about our customers and help us bring more flavor to your life each and every day.
  • Alyssa Garcia
    Alyssa Garcia
    Graphic Designer 7 years at Twang Partners
    What is your favorite Twang flavor?

    Golden Roar Twang-A-Rita

    What is your first Twang memory?

    Being a kid, and my dad taking me to the local gas station to buy Twang

    Tell us a fun fact about yourself...

    I graduated high school online. lol.

  • Armando Mendoza
    Armando Mendoza
    Logistics Manager 19 years at Twang Partners
    What is your favorite Twang flavor?

    Chile Lime

    What is your first Twang memory?

    My interview with Darrell Bass. It sealed the deal.

    Tell us a fun fact about yourself...

    I used to recycle glass bottles then use the money to play arcade machines at the store down the street

  • Jaime Gonzales
    Jaime Gonzales
    Retail Brand Manager 9 years at Twang Partners
    What is your favorite Twang flavor?

    Lime Beer Salt

    What is your first Twang memory?

    Seeing it in Tivoli, TX at the Crackle Barrel

    Tell us a fun fact about yourself...

    I was Army Infantry, 11C - Mortar/Indirect Fire Support Infantry Man

  • Ashlei Trevino
    Ashlei Trevino
    Associate Food Scientist 0 years at Twang Partners
    What is your favorite Twang flavor?

    Lime

    What is your first Twang memory?

    I remember being younger and running around the office during the summers, and drawing animal pictures for everyone's offices as décor and making giant rubber band balls lol.

    Tell us a fun fact about yourself...

    I have coulrophobia ( fear of clowns)

  • Denise Sanchez
    Denise Sanchez
    Sales Support Specialist 4 years at Twang Partners
    What is your favorite Twang flavor?

    Sales Support Specialist

    What is your first Twang memory?

    My mom brought home the Lemon Lime flavor from work and she told me to add it to our guacamole for dinner and I thought it was the best thing ever! It made it so much more tastier!

    Tell us a fun fact about yourself...

    I love to party plan any event or holiday!

  • Joseph Magee
    Joseph Magee
    Sanitation Technician 4 years at Twang Partners
    What is your favorite Twang flavor?

    Lemon Lime

    What is your first Twang memory?

    Winning the cook-offs

    Tell us a fun fact about yourself...

    I like to tear stuff down to see how it works then put it back together

  • Krystal Palomo
    Krystal Palomo
    Accounting Analyst 1 years at Twang Partners
    What is your favorite Twang flavor?

    Pickle

    What is your first Twang memory?

    High School. Everyone had Twang beer salt at their parties.

    Tell us a fun fact about yourself...

    I love being outdoors.

  • Margarita Salinas
    Margarita Salinas
    Team Lead 13 years at Twang Partners
    What is your favorite Twang flavor?

    Chile Lime and Lime

    What is your first Twang memory?

    My first memory was when I would look at the building while I passed it and asked myself “Why does it not have a name at the front of the building?”

    Tell us a fun fact about yourself...

    I love going to pick up my grandson

  • Billy Lindley
    Billy Lindley
    Region Sales Manager 1 years at Twang Partners
    What is your favorite Twang flavor?

    Lemon Lime Beer Salt

    What is your first Twang memory?

    Parents using it when I was a kid on their beer salt.

    Tell us a fun fact about yourself...

    I'm an avid golfer and bowler!!

  • Chase Conrad
    Chase Conrad
    Region Sales Manager 2 years at Twang Partners
    What is your favorite Twang flavor?

    Lime Beer Salt

    What is your first Twang memory?

    Chatting Steve's ear off and him complaining my second day. Priceless.

    Tell us a fun fact about yourself...

    I have a dangerous appetite; don't offer to buy me lunch.

  • Elysia Trevino Gonzales
    Elysia Trevino Gonzales
    CEO 20 years at Twang Partners
    What is your favorite Twang flavor?

    Pickle of Course

    What is your first Twang memory?

    As a kid barrels of Twangerz packets would show up at our childhood home and we would pack them into 200ct. boxes. There were definite moments of feeling like you could swim in them we had so many.

    Tell us a fun fact about yourself...

    If i wasn't working at Twang I would be a party planner. I love watching and helping people celebrate the special moments in their lives. It's all in the details.

  • Edmundo Macias
    Edmundo Macias
    Director of Marketing 2 years at Twang Partners
    What is your favorite Twang flavor?

    Paloma Love

    What is your first Twang memory?

    20 years ago. Co-worker drops a sample on my desk when I was working with Budweiser.

    Tell us a fun fact about yourself...

    I'm an amateur photographer.

  • David Purkhiser
    David Purkhiser
    Western Regional Sales Manager 0 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Chile

    What is your first Twang memory?

    My first Twang memory was trying the Lime Beer Salt with a cold Corona Beer over one random weekend.

    Tell us a fun fact about yourself...

    I love to Coach First Base & give private hitting instructions for Baseball.

  • Isabel Salazar
    Isabel Salazar
    Senior Quality Assurance Techinician 1 years at Twang Partners
    What is your favorite Twang flavor?

    Sunrise Spice

    What is your first Twang memory?

    Growing up in a small town outside of Houston flavored salts were non existent as a child, so whenever we would vacation in San Antonio we knew we could find some at Market Square and load up to bring back to share.

    Tell us a fun fact about yourself...

    I get told a lot my voice sounds like the little lady from the movie Poltergeist and various cartoons.

  • William Donor
    William Donor
    Blending Operator 3 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Slam

    What is your first Twang memory?

    When I first started. All the love from everyone.

    Tell us a fun fact about yourself...

    Classical music calms me down!

  • Virginia Martinez
    Virginia Martinez
    Quality Assurance Supervisor 0 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Slam

    What is your first Twang memory?

    Walking into an immaculate facility

    Tell us a fun fact about yourself...

    Have an assortment of rooster and elephant collectibles

  • Larry Fuller
    Larry Fuller
    National Sales Director 8 years at Twang Partners
    What is your favorite Twang flavor?

    Lime Beer Salt

    What is your first Twang memory?

    Lime Beer Salt on a Corona

    Tell us a fun fact about yourself...

    I have 5 kids and 5 grand dogs (no grand kids)

  • Ivonne Trevino
    Ivonne Trevino
    Sales Support Supervisor 14 years at Twang Partners
    What is your favorite Twang flavor?

    ZAS! Tamarind

    What is your first Twang memory?

    Priceless look on my son's face when I told him where I was going to work!

    Tell us a fun fact about yourself...

    My last name is the same as the owners, so everyone thinks I'm part of the family, but I'm not!

  • Lisa Morlet
    Lisa Morlet
    Senior Brand Manager 9 years at Twang Partners
    What is your favorite Twang flavor?

    Twangerz Mango Chili

    What is your first Twang memory?

    Riding by bike to the convenience store to buy packets of Twang with change I had.

    Tell us a fun fact about yourself...

    I used to live in Japan when i was 4-5 years old.

  • Jim Coakley
    Jim Coakley
    Region Sales Manager 3 years at Twang Partners
    What is your favorite Twang flavor?

    Lime Twang-A-Rita rimming salt

    What is your first Twang memory?

    Visiting the Twang booth at the 2012 NACS in Las Vegas

    Tell us a fun fact about yourself...

    I have visited every state in the US except Alaska and N. Dakota

  • Josh Polansky
    Josh Polansky
    Controller 5 years at Twang Partners
    What is your favorite Twang flavor?

    Lime BeerSalt

    What is your first Twang memory?

    Being interviewed in the current conference room by 5 different people all at the same time.

    Tell us a fun fact about yourself...

    I've never broken a bone

  • Laura Servin
    Laura Servin
    Quality and Process Improvement Manager 2 years at Twang Partners
    What is your favorite Twang flavor?

    Chili-Lime with Smoked Sea Salt

    What is your first Twang memory?

    Every Holiday Holiday party is a first!

    Tell us a fun fact about yourself...

    When life is not too hectic, I enjoy slowing slow by going for nature hikes in distant places, listening to Latin pop, and doing Sun salutations in a hot room. Yes, it all sounds very strange. I agree.

  • Maria Sierra
    Maria Sierra
    Receiving Clerk 5 years at Twang Partners
    What is your favorite Twang flavor?

    Pickle

    What is your first Twang memory?

    When I learned how to operate the sit-down forklift

    Tell us a fun fact about yourself...

    There are too many fun facts about me to list just one!

  • Miguel Silva
    Miguel Silva
    Machine Operator 1 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Chile

    What is your first Twang memory?

    When I was officially a Twanger.

    Tell us a fun fact about yourself...

    I like to watch fútbol.

  • Suzie Martel
    Suzie Martel
    Senior Food Scientist 2 years at Twang Partners
    What is your favorite Twang flavor?

    Sangrita

    What is your first Twang memory?

    Having to stand up in front of the entire company on my 3rd day to share what my favorite taco is

    Tell us a fun fact about yourself...

    I've run 5 half marathons

  • Jeff Herrera
    Jeff Herrera
    Region Sales Manager 1 years at Twang Partners
    What is your favorite Twang flavor?

    Pickle

    What is your first Twang memory?

    My first Twang Memory was working with each department and meeting all the Twangerz behind the scenes.

    Tell us a fun fact about yourself...

    I love riding my Jet Skies and motorcycle every chance a get.

  • Manuel Guillen
    Manuel Guillen
    Maintenance Technician 1 years at Twang Partners
    What is your favorite Twang flavor?

    Pickle

    What is your first Twang memory?

    Joining the team for the 2018 weight loss challenge and of course being hired on to be a Twanger

    Tell us a fun fact about yourself...

    I enjoy the outdoors, learning new machinery and that I have been able to lose over a hundred lbs thanks to Twang giving me the jumping off point.

  • Maria Garcia
    Maria Garcia
    Production Clerk 2 years at Twang Partners
    What is your favorite Twang flavor?

    Cafe Zuca Cinnamon

    What is your first Twang memory?

    I don't remember my first memory!

    Tell us a fun fact about yourself...

    I like to read.

  • Roger Trevino III
    Roger Trevino III
    Sourcing Savant 1 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Chili

    What is your first Twang memory?

    Going with my Dad to candy trade shows and stocking up on all kinds of sweets!

    Tell us a fun fact about yourself...

    I am the Marie Kondo of Twang

  • Myra Salazar
    Myra Salazar
    Production Clerk 1 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Chile

    What is your first Twang memory?

    When I became an official Twanger

    Tell us a fun fact about yourself...

    I love to watch crime shows

  • Nyrie Anaya
    Nyrie Anaya
    Production Clerk 1 years at Twang Partners
    What is your favorite Twang flavor?

    Chile Lime

    What is your first Twang memory?

    When I was getting my tour around and they took me into the Lab. There were so many colors.

    Tell us a fun fact about yourself...

    I make and sell candy apples.

  • Tracy Smith
    Tracy Smith
    HR Manager 10 years at Twang Partners
    What is your favorite Twang flavor?

    Paloma Love Twangarita

    What is your first Twang memory?

    Darrell giving me a nickname

    Tell us a fun fact about yourself...

    I played rugby in college

  • Tracy Watson
    Tracy Watson
    Business Development Manager 15 years at Twang Partners
    What is your favorite Twang flavor?

    Paloma Love

    What is your first Twang memory?

    First ever Twang memory was growing up as a child, walking to the mom & pop shop down the street to purchase 10¢ lemon lime and pickle packets and thinking of how much I loved this “stuff”!

    Tell us a fun fact about yourself...

    I used to be a powerlifter in high school!

  • Travis White
    Travis White
    Culture & Communications Officer 4 years at Twang Partners
    What is your favorite Twang flavor?

    Lime

    What is your first Twang memory?

    Winning a TV in a random drawing!

    Tell us a fun fact about yourself...

    I've been bit by a lion

  • Steve Hale
    Steve Hale
    Sr Regional Sales Manager 5 years at Twang Partners
    What is your favorite Twang flavor?

    Michelada Liquid

    What is your first Twang memory?

    Working with Heath in the market and learning all about this wonderful company.

    Tell us a fun fact about yourself...

    Love to hunt and fish

  • Roland Alvarado
    Roland Alvarado
    Machine Operator 0 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Chile

    What is your first Twang memory?

    Just the innovative way the products are packages, so elegant but simple. Or the first time I tried Chile Lime on the leftover turkey - I call it "Fiesta Turkey".

    Tell us a fun fact about yourself...

    They call me the "Lonely Dancer"

  • Ruben Deleon
    Ruben Deleon
    Sanitation Technician 14 years at Twang Partners
    What is your favorite Twang flavor?

    Pickle

    What is your first Twang memory?

    The first day I started

    Tell us a fun fact about yourself...

    I was almost held in contempt in court for having the hiccups

  • Sandra Salzar
    Sandra Salzar
    Manufacturing Supervisor 10 years at Twang Partners
    What is your favorite Twang flavor?

    Mango Slam

    What is your first Twang memory?

    When Roger Sr. on Christmas used top play a joke to everyone, he would come up with funny stuff.

    Tell us a fun fact about yourself...

    I love to take pictures

  • Pablo Olivares
    Pablo Olivares
    Machine Operator Supervisor 5 years at Twang Partners
    What is your favorite Twang flavor?

    Pickle

    What is your first Twang memory?

    Everyone dancing at the company picnic

    Tell us a fun fact about yourself...

    As a high school baseball player, I always had a courtesy runner

Video Gallery#contwang
View All