Twangerz Gets Character: Brand Spices up Look with Fun Redesign
Twang Partners, Ltd. reintroduces popular, flavored salts with new personalities on packaging
SAN ANTONIO, TEXAS (MAY 2019) — Twang Partners, Ltd. is excited to announce the redesign of Twangerz Flavored Salts, it’s the same great product many consumers have grown up with but now with a fresh, new look. The family-owned operator of salts and seasonings, best known for their Twang citrus-flavored beer salts, has refreshed the product’s packaging to feature a more animated design for each flavor of Twangerz as a fun way to pair consumers’ personalities with five of the Twangerz flavors. The formula remains unchanged while the identity of the brand has been redesigned to include a 3D appearance. The entire line that has undergone the makeover includes the following flavors: Lemon Lime, Lime, Chili Lime, Pickle and Mango Chili.
Twangerz is a line of low-calorie, flavored salt blends that can be eaten alone or used as a snack topping on fruit, popcorn, lollipops, paletas (Mexican-style popsicles) and more. Twangerz fans also associate different flavors with various uses – like pickle salt as an aid to post-athletic activity – hence, the boxing pickle mascot represented on its 2019 bottle.
“Our family grew up adding chile salt to snacks and the Twangerz brand was largely inspired by our childhood,” said Elysia Treviño-Gonzales, Chief Executive Officer for Twang. “We felt it was time to animate the brand and roll out some fun new packaging, it’s all a bit playful on purpose.”
Twangerz has historically been one of Twang’s more kid-friendly brands – in comparison to popular beer salt and Twang-A-Rita cocktail rimming blends – and some of the new Twangerz labels have strategically been designed with a younger audience (and the young at heart) in mind.
Twangerz was originally introduced in 1986 as a simple packet and used as a topping for convenience store retailers looking to provide their customers with a quick, grab-and-go spicy addition for salads, sandwiches, fruit, vegetables and salty snacks like chips, nuts and popcorn. Twang fans are encouraged to join Twang’s social media campaign and tell the company how they use different flavors of Twangerz and send their photos to them by using the hashtag displayed on the new packaging #HowDoYouTwangerz. For more information, please visit twang.com.
About Twang Partners, Ltd.
Based in San Antonio, Texas, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings and credited as being “The original beer salt.” Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Twangerz, Twang-A-Rita, Clamato Salt, ZAS! Super Seasoning, and Cafe Zuca. Find Twang products in grocery, convenience, liquor and specialty store shelves across the country. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends. For further information, visit www.twang.com.