(June 1, 2015) SAN ANTONIO — Twang Partners has collaborated with Clamato, the popular tomato juice cocktail brand, to create Clamato Chili-Lime Salt. The savory blend of spices, tomato, and celery with a burst of lime is a rich complement to Clamato Tomato Juice and other tomato-juice based drinks including Micheladas, Bloody Marys, Cheladas, beer and more.
The new Clamato Chili-Lime Salt is packaged in Twang’s signature 1.15 ounce shaker, making it a convenient and portable grab-n-go item. To use, consumers simply shake the salt on the rim of a glass or directly onto their favorite food and drinks. The product is exclusive to the convenience channel and is now available for purchase.
“We are proud to join forces with Clamato,” said Elysia Gonzales, managing partner of Twang. “A partnership between our brands is a natural fit. We both value the Hispanic customer and prioritize making high-quality products that add authentic flavor to social occasions. When Clamato came to us wanting to innovate and grow in the convenience category, we drew on our flavor expertise and extensive knowledge of beer and cocktail consumers to create a product that we believe will be widely enjoyed.”
Clamato Chili-Lime Salt is only the second licensing partnership in Twang’s 29 year history. The product joins an extensive lineup of flavorful, quality products ranging from Beer Salt to Cocktail Candy.
About Twang Partners, Ltd.
Based in San Antonio, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings. Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Twangerz Snack Toppings, Cocktail Candy, Twang-A-Rita and Margaritaville Cocktail Rimmers. Find Twang products in grocery, convenience, liquor and specialty store shelves across the country. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends. For further information, visit twang.com.