TWANG-A-RITA EXTENDS PRODUCT LINE TO INCLUDE NEW COCKTAIL SEASONINGS
(July 3rd, 2014) SAN ANTONIO – Twang Partners, an innovator of premium flavored salts, sugars and seasonings, has partnered with leading Texas grocery chain H-E-B to expand their line of Twang-A-Rita margarita salts. The new Twang-A-Rita cocktail seasonings can be used to rim cocktail glasses or add a pop of flavor to a variety of foods. The cocktail seasonings are available in Tamarind, Chili Lime and Hatch Chili flavors and come in a range of 5.5 – 7 ounce jars.
“Consumers are expanding their horizons and experimenting with traditional cocktails and their own unique recipes for drinks at home,” said Elysia Gonzales, marketing director for Twang Partners. “We are expanding our line of Twang-A-Rita authentic margarita salts to include cocktail seasonings to cater to those adventurous home bartenders.”
The Twang-A-Rita cocktail seasonings debuted at the opening of H-E-B’s new upscale store in north San Antonio, The Market at Stone Oak, in June. Customers will be able to find the cocktail seasonings in the mixers section of an additional 200 H-E-B stores beginning in August. During the same month, the Hatch Chili flavor will be featured during H-E-B’s annual Hatch Chile Fiesta.
“H-E-B is the perfect Texas partner,” added Gonzales. “They are always looking to bring new flavors and products that their customers will enjoy to their shelves, and we are thrilled to debut Twang-A-Rita cocktail seasonings in H-E-B stores.”
About Twang Partners, Ltd.
Based in San Antonio, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings. Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Twangerz Snack Toppings, Cocktail Candy, Cocktail Spice, Twang-A-Rita and Margaritaville Cocktail Garnish. Find Twang products on grocery, convenience, liquor and specialty store shelves across the country. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends. For further information, visit twang.com.