Merchandising for Clamato Chili-Lime Salt

As the development of this new product was in motion, the conversation about how to merchandise it was a hot topic. One of the main objectives on Clamato’s agenda was to create a portable, convenient on-the-go Clamato spice offering that would enhance the flavor experience for Clamato’s loyal consumers.

The decision to place the product  in our famous 1 oz  shaker stemmed from the idea of making it convenient and reusable item. The 10 ct. dispenser is a fun and modern way to showcase the product while providing more branding space to educate consumers on what it is and how to use it. Along with the 10 ct. dispenser, the Clamato Chili-Lime Salt is available in 1 gram packets. The packets are available in a 200 count box that are perfect for one-time use.

This product is exclusive to the convenience channel.

These vehicles are the perfect grab’n’ go piece to place next to:

  • Clamato Tomato Juice
  • Chelada style Beers
  • Domestic and Import Beers
  • Front counter

 

Cstore_Clamato_heatmap (3)