Michelada goes mainstream

(MARCH, 2016) SAN ANTONIO —In celebration of our 30 year anniversary, Twang Partners is bringing the bold flavor of a traditional Michelada to the masses with its most adventurous Beer Salt flavor ever – Michelada Especial.  The flavorful blend of tomato, lime and chili combines the zesty flavors of a Michelada to create a perfect salt blend for topping off a domestic lager, a Mexican import, tequilas, Bloody Mary’s, Micheladas, and other tomato-based drinks.

Beer Salt is a citrus flavored salt used to dress the rim of longnecks and beer mugs. Michelada Especial Beer Salt joins Twang’s popular Beer Salt flavor lineup, which includes Lemon-Lime, Lime, Hot Lime and Orange. To dress a beer, simply moisten the top of a longneck, can or mug and then shake on your favorite flavor of Beer Salt. The final step is to lick the salt and drink the beer!

“Beer Salt is inspired by the Latino tradition of adding citrus and salt to beer,” said Elysia Treviño Gonzales. “With Michelada Especial Beer Salt, we’re pairing that tradition with another cultural favorite, the traditional Michelada, a combination of beer, tomato juice, lime juice and assorted sauces and spices to add a kick. We believe that these authentic flavors will thrill flavor seekers looking for something unique to spice up their beer, tequila or favorite tomato-based drinks.”

Michelada Especial Beer Salt is available in Twang’s signature mini beer bottle shaker with a design that reflects the flavor’s Latino roots. The sugar skull, a traditional symbol associated with Día de Los Muertos, adorns Michelada Especial’s bottle with eyes made of limes, chilies for eyebrows, beer tabs as teeth and a tomato forehead. The new flavor will be available in stores this March.