Introducing ZAS! Super-Seasonings


New seasoning line from Twang Partners makes regional flavors staples of the family table


(October, 2015) SAN ANTONIO — Shake up dinnertime with ZAS! Super-Seasonings, spice blends that add global flavor to any meal. The premium-flavored seasonings inspire creativity in dining by introducing exciting new flavors to the family table. Twang Partners, maker of premium-flavored salts, sugars and seasonings for over 29 years, will launch the new line at the upcoming Produce Marketing Association’s Fresh Summit Convention Expo in Atlanta.

“Regional flavors are in high demand, and ZAS! Super-Seasonings offer a unique and convenient way to add authentic flavor. Simply shake on ZAS! as a last step to meals and experience new flavorful moments at the family table” said Ernst Van Eeghen, marketing director for Twang Partners.

Today’s millennial shopper is demanding more complex flavors and healthy, fresh ingredients. According to Food Business News, 57 percent of produce shoppers say that they almost always purchase unplanned produce items when grocery shopping. Placed in the produce section, ZAS! Super-Seasoning has a broad range of applicability among food items and will not only increase produce purchases but inspire shoppers to prepare their produce in fresh new ways.

“We created the ZAS! Super-Seasonings to help busy cooks honor traditional flavors from around the world. Created with the highest quality ingredients, this line allows home cooks and professionals to easily add vibrant flavors to their meals,” said Elysia Trevińo, Managing Partner of Twang Partners. “I use ZAS! in some of my favorite family recipes to introduce my daughters to flavors that I remember from my childhood.”

ZAS! Super-Seasonings are available in 4 oz. jars. Flavors include Chili Lime, Tamarind, Hatch Chile and Mango Chile. The seasonings are low sodium, gluten free and Kosher.