Hot Chili Goodness Hits the Aisles


(JULY 15, 2016) SAN ANTONIO — Twang Partners is adding some spice to the snack aisle with its all-new Twangerz Sriracha Salt. As the Asian-inspired hot sauce has become a household name, the demand for its dynamic chili flavor has skyrocketed, and Twangerz Sriracha Salt allows consumers to satisfy their cravings on the go.

“We have seen incredible excitement from consumers around hot and spicy flavors over the last several years, and that trend shows no signs of slowing,” said Elysia Treviño Gonzales, Chief Operating Officer of Twang Partners. “One of the most beloved flavor profiles in that category is the hot, tangy, sweet flavor of Sriracha. We’ve captured that in our new Twangerz Sriracha Salt making it convenient to take on the go.”

Twangerz offers an entire line of uniquely flavored salt blends that are a quick and low-calorie ways to add zest to meals and snacks. Twangerz Sriracha Salt is one of several flavors available including Pickle Salt, Mango Chili Salty Sweet, Chili Lime Salt, Lemon-Lime Salt and Lime Salt. Consumers are encouraged to mix and match flavors to find their favorite snack combinations.

Twangerz Sriracha Salt is ideal for convenience retailers looking to provide customers with a quick grab and go spicy add on for salads, sandwiches, fruit, veggies and crunchy snacks. The new flavor will begin arriving in stores in August and will be available to retailers in 10-count trays, power wing displays, Twangerz new two-tier display and shipper. For ordering information, call 1-800-950-8095.