Clamato is the U.S leading tomato juice brand that adds a fresh twist to everyday activities, recipes and special occasions. The Clamato brand outpaces all competitors in their segment delivering close to four times the average dollar sales. Clamato’s main target is the Hispanic demographic capturing 38% of the volume share. These statistics support their claim of being the only authentic tomato juice brand that consumers trust and desire. Twang also value’s authenticity and adding fun and flavor to everyday life which is why the decision to collaborate on a chili lime blend made perfect sense.
Clamato Chili-Lime Salt is the perfect complement to any existing Clamato product and spicy/red drink products. Deliver incremental sales, higher basket rings and higher margins that produce profit all around.