BEER SALT UNVEILS NEW LOOK
Legendary brand gets sleek, updated packaging
(APRIL 10th, 2014) SAN ANTONIO —Twang Partners, innovator of premium flavored salt and sugar blends, has unveiled a new look for its popular Beer Salt line.
“We have updated the Beer Salt packaging to a design that aligns with the future direction of the brand. The Beer Salt shield emblemizes the product’s bold flavors while the citrus icons, colors and fonts allow each flavor to speak for itself,” said Twang Marketing Director Elysia Gonzales. “We want consumers to easily recognize that the Beer Salt brand is about flavor and fun.”
Inspired by the Latino tradition of adding citrus and salt to beer, Beer Salt has been a staple ingredient for beer drinkers throughout the U.S. for more than 25 years. The makeover gives the brand’s signature mini beer bottle shaker gets a sleek new look with clean design elements and a new focus on the brand’s Beer Salt shield.
About Twang Partners, Ltd.
Based in San Antonio, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings. Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Twangerz, Cocktail Candy, Cocktail Spice, Twang-A-Rita and Margaritaville Cocktail Rimmers. Find Twang products on grocery, convenience, liquor and specialty store shelves across the country. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends. For further information, visit twang.com.